“Be Popular Now: How Any Man Can Become Confident, Attractive and Successful (And Have Fun Doing It)” is essentially a handbook of male popularity.

A handbook?
Using cutting edge research in psychology, brain science, and other fields, we offer readers techniques to be more popular and attractive.

Written with my twin brother David, “Be Popular Now” offers concrete tips to help men increase confidence, approach women without fear, become the center of attention anywhere they are (even online), and much more. Every chapter is entertaining and informative, with real world examples and practice exercises.

So if we had to label it with a genre, which would it be?
Self-help.

And what kind of readers is it intended to help?
Be Popular Now is written for guys of any age who want more fun and fulfillment from life. It will appeal to men who are frustrated with their dating lives, stuck in jobs they hate, lack a fun circle of friends, or just want a little (or a lot of) self-improvement.

Complete this sentence for us: if you like _________________, you’ll love our book.
…the thought of yourself being popular and attractive…

So that’s the change readers can expect to experience?
Since our book is ultimately about self-transformation and the steps to achieve it, I want a reader to feel strongly that his life is different, or at least on the path to something much better. I think the primary feeling people have when they make the changes in our book is joy. Their lives have more joy and meaning.

At the risk of being blunt, is this just a book that teaches guys how to have sex with lots of drunk women? 
This question certainly made me laugh and is probably the most interesting one we’ve ever been asked! Fortunately (or sadly for some), the answer is no. We define being attractive in the true sense of the word: drawing others to yourself. And, as a person attracts them in greater numbers, the result is…popularity.

We not only draw on scientific principles, but also spiritual ones (like mindfulness and detachment). We try to create confident guys who can attract anyone: friends, dates, networking partners, etc. On the dating side, we believe women are attracted to confidence and excellence. A truly confident and excellent guy, by his nature, can meet the basic romantic needs of most women. So, he has no need (or desire, we’d hope) to go out and take advantage of drunk women.

Now we know your definition of attractive, what about successful?

We believe that success is ultimately becoming your best self (and this varies depending on the goals of an individual), and impacting a lot of people in a positive way in the process. We meet a lot of individuals and always try to leave them better off than before they met us.

Ultimately, we want to train guys to do this too: to make others feel better, give them more meaning in life, help make a day at their crummy jobs better, etc. And we hope those they impact will in turn do the same. We call this “energy amplification.” The more positive impact we can send out to the world, the better everybody will be.

Can women read this book too? 

Yes, for a few reasons. First, a lot of the book’s biggest fans are women. Many of them want to help the men they love (sons, brothers, etc.) find a greater degree of happiness. We offer that. Second, a lot of our tips are gender neutral success principles. Finally, in several chapters we offer tips for women as well. They may be reading it on behalf of a son, brother, etc. and we feel they should get some extra value for themselves.

Have you guys written any other self-help books?
We’ve written a book on writing positive affirmations called “Say It Like You Mean It.” We use the latest in brain science to help craft affirmations that will actually convince your skeptical brain to let you achieve your dreams.

Tell us a bit about yourself.
I’m 34 years old, married with kids. I have a background in education and currently work in drug and alcohol treatment. On the side, I write, speak, and consult, helping guys improve their lives.

I’ve actually been down the road where many guys find themselves: bored, frustrated, and unhappy. My tips to help guys become popular and attractive aren’t just theoretical; they actually worked for me.

Is that the motivation behind the book?
When I was about thirty, I got into a rut and was basically “settling” in life. I decided I couldn’t take it anymore and researched ways to improve myself. I studied brain science, evolutionary biology, and other areas trying to find ways to be more popular, attractive, and successful. Then, David and I tested out these techniques in the real world. It changed both of our lives for the better.

But, our attractiveness and popularity didn’t just benefit us. We helped people laugh, developed deep friendships, and made the lives of others better. Our lives had become so amazing we felt the need to share our tips with the world. We truly want to help guys experience what we have.

Do you have a website where we can keep up with your work?
http://thepopularman.com.

How can we follow you on Twitter and/or Facebook?
@the_popular_man
http://facebook.com/thepopularman.

What’s next?
Right now we’re growing the consulting and speaking side of our business, helping guys in the Columbus, Ohio area become more popular and successful. We’re finishing up a book on teen popularity that should be released in June (2013). The focus is helping teens become more confident and popular. We’re marketing it as an anti-bullying book as well.